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The collection of Chateau Mouton Rothschild wine labels
1945: the beginning of a tradition (friendly contribution from Nicolas Constantin)
To celebrate the liberation, Philippe de Rothschild decides to modify the traditional label of
Château Mouton-Rothschild and to dedicate the new label to the allies’ victory and the end of the
Second World War. For the year 1945, one of the best years of the century, Philippe de Rothschild
commanded a picture of the V. Celebrated by Churchill from Philippe Jullian.
From this exceptional event a tradition was born. From 1946, the label changes every year and a
different artist creates the new illustration every time.
From 1946 to 2005, more than 50 original labels will be created. Nevertheless, for historical reasons,
the years 1953 and 1977 will escape this tradition. In 1953, it is decided to commemorate the century
of the purchase of the Château Brane Mouton by Nathaniel de Rothschild. In 1977, the landlord pictures
the visit of the Queen Mother of England.
To illustrate a label, the artist must choose one of the four imposed themes: the vine, the pleasure
of drinking, the ram or the Rothschild family.
For information, the symbolic ram of Château Mouton Rothschild originates in a piece of goldsmithery
today kept in the Rothschild museum. The little “ram from Augsburg” is a vermeil hanaper from the 16th
century. The artist has full liberty in the treatment, composition and execution of the theme. He is
submitted to a specific format: 100 mm width by 42 mm height. Hence artists like Georges Braque create
an artwork to the exact size of the printed label whilst others like Pierre Soulage will create meter
large fresco. For their contribution, the artists do not get paid. They receive a number of cases of wine
from 2 years, including the one they designed the label for.
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| 1945 Philippe Jullian |
1946 Jean Hugo |
1947 Jean Cocteau |
1948 Marie Laurencin |
1949 Dignimont |
1950 Arnulf |
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| 1951 Marcel Vertès |
1952 Léonor Fini |
1953 Année du Centenaire |
1954 Jean Carzou |
1955 Georges Braque |
1956 Pavel Tchelitchew |
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| 1957 André Masson |
1958 Salvador Dali |
1959 Richard Lippold |
1960 Jacques Villon |
1961 Georges Mathieu |
1962 Matta |
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| 1963 Bernard Dufour |
1964 Henry Moore |
1965 Dorothea Tanning |
1966 Pierre Alechinsky |
1967 César |
1968 Bona |
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| 1969 Juan Miró |
1970 Marc Chagall |
1971 Wassily Kandinsky |
1972 Serge Poliakoff |
1973 Pablo Picasso |
1974 Robert Motherwell |
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| 1975 Andy Warhol |
1976 Pierre Soulages |
1977 Hommage à la Reine Mère |
1978 Jean-Paul Riopelle |
1979 Hisao Domoto |
1980 Hans Hartung |
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| 1981 Arman |
1982 John Huston |
1983 Saul Steinberg |
1984 Agam |
1985 Paul Delvaux |
1986 Bernard Séjourné |
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| 1987 Hans Erni |
1988 Keith Haring |
1989 Georg Baselitz |
1990 Francis Bacon |
1991 Setsuko |
1992 Per Kirkeby |
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| 1993 Balthus |
1994 Karel Apple |
1995 Antoni Tàpies |
1996 Gu Gan |
1997 Niki de Saint Phalle |
1998 Rufino Tamayo |
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| 1999 Raymond Savignac |
2000 Le Bélier d'Augsburg |
2001 Robert Wilson |
2002 Ilya Kabakov |
2003 Hommage aux 150 ans |
2004 Prince Charles |
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| 2005 Giuseppe Penone |
2006 Lucien Freud |